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Vividata Fall 2021 highlights The Globe as Canada’s largest news brand

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Vividata’s survey of Canadian consumers released for Fall 2021 reconfirms The Globe as attracting a national weekly readership (newspaper and digital) that’s larger than any other Vividata measured individual publisher brand.

The Globe’s readership footprint

The Globe and Mail’s total readership (Globe weekly newspaper, Globe weekly digital, Report on Business magazine print/digital) is 7.1 million

Weekly cume footprint

  • Our national weekly cume readership footprint (newspaper and digital) continues to be larger than any other Vividata measured individual publisher brand at 6.4 million (6,367,000).
  • We have more readers in all of the key demographic categories than all other measured individual publisher brands (University Grads, C-Suite Executives, MOPES, Senior Managers/Owners, Small Business Owners, Household Income $100K+, Personal Income $60K+, Business Purchase Influencers, Business Decision Makers)
  • Metro edition weekly footprint (newspaper and digital) is 3 million (3,015,000)
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The Globe newspaper

Vividata Fall 2021 highlights The Globe as Canada’s largest news brand

National

  • Globe weekly cume print readership is 3 million (3,017,000), larger than any Vividata measured print newspaper
  • Globe Monday-Friday print readers: 714,000
  • Globe Saturday print readers: 1,883,000

Metro

  • Globe weekly cume print readership is 1.4 million (1,478,000)
  • Globe Monday-Friday print readers: 388,000
  • Globe Saturday print readers: 925,000
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Report on Business magazine

Vividata Fall 2021 highlights The Globe as Canada’s largest news brand
  • Print/digital readership: 2.3 million (2,283,000)
  • Average magazine issue readership: 809,000
  • Monthly digital readership: 1.3 million (1,330,000)
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Source: Vividata Fall 2021, Total 14+

Vividata Spring 2021 shows The Globe is Canada’s top publisher

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Vividata’s Spring 2021 release highlights that The Globe continues to be the leader in national weekly print and digital readership and has maintained strong audience growth since Spring 2020.

We have the largest national weekly cume footprint (newspaper and digital) at 6.4 million (+10% from the same time last year) and our growth is being driven by strong digital engagement (weekly digital is up +17% vs last year).

Vividata’s Spring 2021 results:

  • The Globe’s total readership footprint (Globe weekly newspaper, Globe weekly digital, Report on Business magazine print/digital) is 7.1 million (7,109,000)

Globe weekly readership (newspaper and digital)

  • Our national weekly cume readership footprint is 6.4 million (6,435,000), larger than any other Vividata measured individual publisher brand
  • We have more readers than all other measured individual publisher brand in all of the key demographic categories (University Grads, MOPES, Senior Managers/Owners, Household Income $100K+, Personal Income $60K+, Business Purchase Influencers, Business Decision Makers, A25-54 with HHI $100K+)
  • Our Metro edition weekly footprint is 3.3 million (3,322,000)

Globe newspaper readership – National

  • Our weekly cume print readership is 3 million (3,047,000), larger than any Vividata measured print newspaper
  • Globe Monday-Friday print readers: 731,000
  • Globe Saturday print readers: 1,808,000

Globe newspaper readership – Metro

  • Our weekly cume print readership is 1.6 million (1,606,000)
  • Globe Monday-Friday print readers: 454,000
  • Globe Saturday print readers: 994,000

Report on Business Magazine

  • Print/digital readership: 2 million
  • Average issue magazine readership: 839,000
  • Monthly digital readership: 1.3 million

Source: Vividata Spring 2021, Total 14+

For more information about our platforms, the readership they attract and advertising opportunities within them, please explore our newspaper, magazines and digital sections, and contact your Globe representative. 

Connect with Canada’s Best Executives

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Report on Business’ May issue features Best Executives, our annual profile of fifty exceptional non-CEO executives. Featuring ten execs in the Finance, HR, Operations, Sales/Marketing and Technology categories.

Connect with Canada’s Best Executives to elevate your brand’s marketing impact alongside our stories of innovative leadership and business influence, as this insightful issue connects your brand with the leaders of today and tomorrow.

Plus! Act now to buy a full page and we’ll add 57% more reach with a half-page ad in our weekday newspaper – and we’ll build it for you – for no charge.

PUBLICATION DATE: Saturday, April 24
BOOKING DEADLINE: Thursday, March 25
MATERIAL DEADLINE: Monday, March 29

Take advantage of May’s opportunities

Position your brand at the centre of the stories that are shaping business around the world and across our country.

Stand out in premium positions

Connect with Canada’s Best Executives

Don’t miss this opportunity to ensure your brand connects with our influential and affluent audience.

Connect with your Globe representative to secure the highest profile placements and creative ad formats.

Extend your reach and brand impact

Connect with Canada’s Best Executives

For a limited time, buy a full page and we’ll add 57% more reach with a half-page ad in our weekday newspaper for no charge.

Complimentary ad resizing by the Globe Creative Studio is included.

Move quickly to connect to Canada’s business leaders.

Explore Report on Business magazine and connect with your account manager today, to take full advantage of our high performance promotional opportunities.

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View the 2020 Issue
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