Menu

Globe Content Studio

Cannes Lions Wrap-Up: IG Live

, , , , , , , , , , , 0

On July 7, Karen Howe, Cannes Advisory Board Member for Canada and founder of the Township Group, joined Katherine Scarrow, general manager of Globe Content Studio, to decode behind-the-scenes intel from this year’s Cannes Lions Festival of Creativity. 

Karen is freshly back from the French Riviera where she immersed herself in Cannes Lions’ live programming, the many activations on the Palais, and networking events throughout the festival. Watch the full chat below, and make sure to follow @globemediagroup to catch our next interview!

The Art of Winter by Globe Content Studio wins CMA and MIA awards

, , 0

The Art of Winter, produced by Globe Content Studio in partnership with Travel Alberta and Initiative Media, has won two awards; a Silver in the 2021 CMA awards and a Bronze from the 2021 MIAs. 

Developed to invite Canadians to consider a winter holiday in the province by celebrating the comfort and warmth a winter escape can provide, Globe Content Studio commissioned artists across the province to create custom works inspired by their own experiences of Albertan winters. A virtual exhibition featuring the work was launched on The Globe, pairing each artwork with the artist’s personal story, detailing their process and connection to Alberta. By creating an immersive digital world that Canadians can safely travel to, through a combination of visuals, audio and text, we brought Alberta’s winter beauty to them.

The Art of Winter by Globe Content Studio wins CMA and MIA awards

Experience The Art of Winter to see how we featured local artistic talent to shift the narrative around Albertan winters and amplified diverse voices to connect with a large audience of future travellers.

For more details about the program, explore the case study in Globe Content Studio’s site.

What brands need to know about podcasting

, , 0

COVID-19 has been a media disruptor, but podcasts have emerged as a relatively pandemic-proof way to reach a Canadian audience. As audio continues to explode in popularity, brands are eager to get into the space. But how do you know if a podcast is right for your company? How do you achieve your brand objectives without alienating listeners? And how do you pull it off during a global pandemic?

Globe Content Studio‘s Kiran Rana, executive producer of podcasts, was recently invited to speak to members of the Association of Canadian Advertisers (ACA) on the topic of building great podcasts, with Monica Bialobrzeski, creative lead. A journalist by trade, Kiran has worked in some of Canada’s biggest newsrooms across all mediums, and most recently she lead the production of The Globe’s acclaimed editorial and branded podcasts including Stress Test, Money Moves, and AI Meets World.

“Journalists and creatives are storytellers by trade – and always put the “story first.” Think carefully about what that story is – outline what would make it compelling, episode by episode,” she writes on the ACA blog. “And think about how this story can be told amid COVID-19 restrictions that may limit the ability for in-person recordings. Only after all of these steps should you consider how your brand fits within the story. This isn’t the medium for a 25-minute commercial.”

To read the full article, visit the ACA website.