In September 2022, we reached out to our Globe Insiders to learn more about their luxury retail purchases this past year, in-store or online, the types of stores they purchased from, and what is most important to them when choosing a luxury brand. Here’s what they had to say about luxury retail in 2022.
The Globe Insiders is an exclusive community of readers and subscribers to The Globe and Mail’s print and digital platforms.
The Globe’s ongoing Power Gap investigation has revealed the significant disparity that remains between men and women in the Canadian workforce. There is a systemic problem, and the issue isn’t only at the top of organizations, but at every level, as women continue to be outnumbered, outranked and out-earned by men. The pandemic has only exacerbated the problem. According to a new study by Deloitte, 48% of women have considered leaving the workforce for good, and 51% feel less optimistic about their careers.
Join The Globe as a founding partner within a new, resource-rich community, designed to support women across Canada, across industries, and at all career stages, providing equal access to insights, tools, resources, whether working at home, in the office, or on leave.
The Globe Content Studio, with The Globe’s world-class editorial team, will deliver a vibrant, engaging mix of content features, events and newsletters, throughout the year ahead, and featuring powerful opportunities to align your brand:
The Leadership Series
Produced by The Globe Content Studio, this series will highlight your brand influence by spotlighting your leaders of tomorrow, your senior female executives, and highlighting your company’s core competencies. The program also features licensing to present this content on your owned platforms.
The Idea Exchange
A series of roundtable discussions with business leaders and Globe journalists, to tackle the most pressing challenges and barriers to advancing women in business. These moderated group sessions will explore solutions for what’s required to deliver impactful change.
Globe Events
Building the value of community, we’ll host an ongoing series of 60-90 minute webcasts, exploring the most important topics and bringing experts and Globe journalists together to engage our audience. Founding sponsors can join the panel discussion and gain the opportunity to deliver opening remarks.
Supported with an extensive marketing campaign, The Women’s Collective is a powerful opportunity for you to engage a Canada-wide community of women in business. Join us and demonstrate your commitment to gender parity to your company’s staff and customers, in addition to building a strong, trusted profile for your brand, within your industry and across Canada.
For complete information, please contact your Globe representative.
One year ago, George Floyd died after he was pinned beneath a police officer’s knee, and a global reckoning over anti-Black racism ensued. Derek Chauvin was later convicted of murder.
This week, The Globe and Mail published the Time for Change special report on the anniversary of Floyd’s death: intended to amplify the voices of Black leaders, while shedding light on the work that still needs to be done to combat systemic inequalities across infrastructure, employment and other facets of daily life.
Between features like Time for Change and our Editorial investigations such as the award-winning Bias behind bars, and the Power Gap, it’s clear that this content is resonating with our readers. The featured piece from the Power Gap investigative series received 82x more audience traffic than the average Globe article.
The Globe and Mail is committed to not just telling stories from diverse points of view, but also delving deep into the topics of diversity and inclusion in workplaces and communities across Canada.
The 2021 Federal Budget announced last week, included provisions to support and sustain the arts, entertainment and recreational industries, during the coming months and into the recovery phase ahead.
Employment in the arts, entertainment and recreation industries in Canada has fallen more than in any other sector in the past year, according to Statistics Canada’s Labour Force Survey. The government says its plan is designed to support economic recovery, restoring and creating jobs in these sectors, drawing visitors to towns and cities across the country, and unleashing spending that stimulates local economies. The 2021 Federal Budget earmarks $300-million over two years to Canadian Heritage to create a recovery fund to combat that drop in employment, and support the recovery of these industries.
Here’s an overview of the travel, arts, entertainment and recreation-related funding that the Budget plans to provide:
“The budget also allocates $60 million over three years specifically to increase diverse voices in Canadian TV and film, and to give a range of people opportunities to build skills and experience. This funding is important because it directly invests in diversity, and shows a greater commitment to telling stories from a wide range of perspectives.”
Menaka Raman-Wilms Globe Reporter, Ottawa Bureau
While Canada is continuing to face the pandemic’s many challenges, hope is building that this year represents the pathway to recovery. And, as vaccine rollout is accelerating, Canadian consumers, and the many marketers who need to connect with them, are beginning to plan ahead for what’s next. With economic indicators and consumer sentiment showing remarkable resilience, and predicting a release of pent up demand from Canadian consumers, desperate to travel and businesses ready to spend, later this year.
note: some of these links require site registration
For more information on the economic outlook, explore Report on Business’s Economy section and our extensive coverage of the 2021 Federal Budget in our site.
Marketing effectively during the pandemic’s many challenges has been vital in keeping brands connected to Canadian businesses and their customers. And, as we all get ready for what’s ahead, more than ever, marketers can strategically, tactically and creatively guide the way.
Connect with your Globe representative to access more of our valuable insights and perspective, and to help determine the strongest plan for what Canadian business audiences need from you now, and during the recovery phase.
Globe weekly readership (newspaper and digital)
Globe newspaper readership – National
Globe newspaper readership – Metro
Report on Business Magazine
Source: Vividata Spring 2021, Total 14+
The Decibel, The Globe’s new, weekday podcast, launched this week, helping Canadians make sense of the most important stories shaping our world.
Sponsored by our launch partner, Mini, The Decibel discovers and unpacks the topics being passionately debated in business, politics and households across our country, hosted by Tamara Khandaker and Globe journalists – at home and around the world.
Already featuring in the top 10 of Canada Top Podcasts on Spotify and Top Shows on Apple Podcasts, you can listen to The Decibel in The Globe’s site and in your favourite streaming app: Apple Podcasts, Spotify, Amazon Music, Stitcher, Google Podcasts, iHeartRadio, Pocket Casts
Position your brand as a thought-leader and align your brand with The Decibel’s forward-thinking Globe editorial podcasts. Canadian audiences love listening to our podcasts
As exclusive sponsor of The Decibel, we’ll provide massive exposure for your brand with high-profile marketing promotion throughout the podcast content and across our platforms, each day, including:
To explore sponsoring this powerful new content, contact your Globe representative to find out more and take advantage of this opportunity.
Comscore’s latest release of their quarterly audience metrics for The Globe and Mail and our Globe Alliance digital network, show that our platforms are continuing to deliver vital news and information, and are driving strong audience engagement.
Comscore Q1, 2021 highlights:
Globe Alliance
Globe Digital
Source: Comscore Media Metrix Multi-Platform, Jan-Mar 2021 (Q1) Average
Explore how The Globe and our Globe Alliance network connects you to Canada with a powerful combination of premium audience, engaging journalism and innovative technology that will make the difference for your marketing.
Connect with your Globe representative for more information.