Vividata Winter 2022 highlights that The Globe continues to be Canada’s largest news brand

Vividata’s survey of Canadian consumers released for Winter 2022 reconfirms The Globe as attracting a national weekly print and digital readership that’s larger than any other Vividata measured individual publisher brand.

The Globe’s readership footprint

The Globe and Mail’s total readership (Globe weekly newspaper, Globe weekly digital, Report on Business magazine print/digital) is 8.1 million.

Weekly cume footprint (newspaper and digital)

• Our national weekly cume readership footprint is 5.9 million (5,899,000), larger than any other Vividata measured individual publisher brand
• We have more readers than all other measured individual publisher brand in all of the key demographic categories
  • University Grads
  • C-Suite Executives
  • MOPES
  • Senior Managers/Owners
  • Small Business Owners
  • High Household Incomes $100K+ / $150K+ / $200K+
  • Business Purchase Influencers
  • Business Decision Makers

The Globe newspaper

National readership

• Globe weekly cume print readership is 2.6 million (2,647,000), larger than any Vividata measured print newspaper
• Globe Monday-Friday print readers: 654,000
• Globe Saturday print readers: 1,663,000

Metro readership

• Globe weekly cume print readership is 1.3 million (1,335,000)
• Globe Monday-Friday print readers: 364,000
• Globe Saturday print readers: 850,000

Report on Business magazine

• Print/digital readership: 2.2 million (2,242,000)
• Average issue magazine readership: 734,000
• Monthly digital readership: 1.3 million (1,286,000)