Comscore Q1 highlights strong Globe and Alliance audience engagement

Comscore Q1, 2021 highlights:

 Globe Alliance

• Globe Alliance reaches 21 Million Canadians (64% reach of the total digital population)
• Ranked #1, nationally, in the News/Information category (based on a ranking of English sites)
• Globe Alliance leads the News/Information category in Ontario (84% reach) and BC (71% reach)
• Globe Alliance Business & Finance is #1 in the Business/Finance news category
• Globe Alliance Lifestyle & Entertainment is #2 in the Lifestyles category
• Alliance UVs are +8%. Total views +26%. Total minutes +22% vs Q1 last year

Globe Digital

• The Globe digital reaches 8.7 Million Canadians (27% reach of the total digital population)
• Ranked #5, nationally against Canadian-owned sites in General News category
• Strong growth in all news, business and finance sections vs last quarter, with YoY UV growth highlights in Real Estate (+76%), Investing (+13%) and Arts (+13%)
• Globe UVs are +17% in Jan/Feb vs the same months last year, -6% vs record-breaking audience growth in Q1, 2020 overall. Total views +3%. Total minutes are flat vs Q1 last year

Source: Comscore Media Metrix Multi-Platform, Jan-Mar 2021 (Q1) Average

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